Challenge

Phoenix Children’s Hospital wanted to create a site that would feature former PCH patient’s stories of hope and success. The goal was to build upon the hospital’s exceptional name recognition to deepen the public’s understanding of the hospital’s clinical expertise, specifically in six Centers of Excellence. The PCH Handprints campaign sought to illustrate the success stories of individual patients as a result of the care they received at Phoenix Children’s.

Solution

We developed this highly interactive web site for one of the nation’s top children’s hospitals. The site engages visitors in individual patient stories by incorporating features such as video from the film, “Handprints of Hope” by Oscar® winning director Cynthia Wade; browsable stories; photo galleries; nurse and doctor profiles; and the interactive “Leave a Handprint” comments feature. Studio Sedition incorporated technologies such as ActionScript2, PHP 5/MySQL, JavaScript/Omniture tracking and Flash CS3 to bring these stories to life.

Results

Phoenix Children’s PCH Handprints is an award-winning web site dedicated to telling the incredible stories of seriously ill children who relied on hope, determination and a team of pediatric specialists who wouldn’t give up. Patient handprints are used as icons to represent each child’s story. Visitors can become engaged in patient narratives through watching film and viewing photographs, reading about the medical team, and leaving comments for patients. Phoenix Children’s Hospital was so pleased with the work on PCH Handprints that they later engaged Studio Sedition to design the website for their Physicians Network.

In the news

Impact Awards – Phoenix Children’s Hospital – “Handprints” Campaign
Phoenix Children’s Hospital wins Impact Award from National Association of Children’s Hospitals and Related Institutions.

Phoenix Children’s Wins PR Impact Award
National Association of Children’s Hospitals and Related Institutions (NACHRI) awarded its second Impact Award recognizing excellence in strategic public relations and marketing campaigns to Phoenix Children’s Hospital – “Handprints” Campaign.