Leveraging Your Existing Content

Are you struggling to attract readers to your site and then keep them once they've found it? Through a number of simple enhancements, you can create a site that's easy to find and a pleasure to read using the content that's already there. This week, I'll share a few such enhancements that have helped me over the years and that I still use today. I'll show you how to utilize your space without overdoing it, create a successful error page, and make recommendations that visitors find valuable.

Read the full article